Traphaco is honored for the fourth consecutive time to achieve the National Brand - Vietnam Value

On December 20, 2018, the Announcement Ceremony of Enterprises with products reached the National Brand in 2018 - the only program of Vietnam Government to promote national brands through product brands, organized solemnly by the Ministry of Industry and Trade in Hanoi. Traphaco Joint Stock Company (Traphaco) with 2 brands of BOGANIC (liver tonic)  and CEBRATON (brain tonic), surpassed more than 500 records of enterprises meeting the criteria to be honored by the Prime Minister with the title of National Brand 2018. This is also the fourth consecutive time Traphaco has received this noble title (2012, 2014, 2016, 2018).

Deputy Prime Minister Trinh Dinh Dung and Minister of Industry and Trade Tran Tuan Anh handed flowers and National Brand 2018 token to Mr. Tran Tuc Ma - CEO of Traphaco Joint Stock Company

Deployed since 2008, Vietnam National Brand Program aims to "enhance the competitiveness of Vietnamese product brands in the domestic and international markets in the integration process", to call for Enterprises sharing and pursuing the national targeted values at present  Quality - Innovation - Pioneering capacity. These are also the values that Traphaco concentrate to help the Company create more competitive advantages, attract the best employees, and enhance business characteristics and values.

Traphaco is honored for the fourth consecutive time to achieve the National Brand - Vietnam Value

Affirming  No. 1 position in traditional medicine, pioneering in activities to develop drugs from high quality medicinal herbs, Traphaco has developed a sustainable pharmaceutical development model. The Company is the first enterprise that has plantation zones for 05 medicinal plants (Dinh lang, Rau dang dat, Artichoke, Che day), which are granted the certificate of GACP-WHO standard by the Ministry of Health.

Traphaco is the first pharmaceutical company to implement the sales principle of mutual benefits, price control. At the same time, the Company has applied DMS software in the management of distribution system including 1 distribution subsidiary, 28 branches, 40 agents nationwide; direct access and care of over 27,000 retail pharmacies. Experts has concluded that these strong and drastic steps for this policy has empowered Traphaco to be the most powerful distribution system company in the pharmaceutical industry in Vietnam.

In 2017, Traphaco's new pharmaceutical plant came into operation. With an area of 46,288m2 and a capacity of 1,200 million product units/year, the plant is invested and applied smart pharmaceutical technologies 4.0 which allow monitoring and online controlling of production processes as well as auxiliary system.  Being considered as the most modern plant in Vietnam pharmaceutical industry, the inauguration of Traphaco's Western medicine plant was honored to be voted on TOP 10 Outstanding science and technology events in 2017.

For corporate governance, Traphaco has made great efforts in renovating the governance system by applying advanced technology, information technology  in production and business, namely: ERP- the software on enterprise resource planning, and KPI tools, etc., that help to improve productivity, and build a professional and effective system.

The continued selection of "National Brand 2018" is the recognition of the Government and Vietnamese people  for Traphaco's efforts in the process of innovation and continuous improvement of quality for contributing "green" products that meet modern society - Vietnamese medicine for Vietnamese people.